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R. Claeys
@jrclaeys · KS · S
Voice fingerprint
Percentage-point difference between this legislator’s topic share and the party median. Bars left are under-indexed; bars right are over-indexed.
Most distinctive Technology 0.2 pp above the party median
- Topics
- 1
- Over
- 1
- Under
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Voice fingerprint. 1 topics shown on a symmetric scale from −1.0 pp to +1.0 pp. Most distinctive topic: Technology, 0.2 pp above the party median.
- Technology Over-indexed +0.2 pp
Bars share a symmetric scale of ±1.0 pp.
View complete comparison table
| Topic | Legislator share | Party median | Difference | Direction | Posts |
|---|---|---|---|---|---|
| Technology | 0.5% | 0.3% | +0.2 pp | Over-indexed | 11 |
R. Claeys's interaction network
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Post explorer
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- 4 matching posts
If your consultant is peddling more TV ads as a winning strategy, fire them. We overcame a deficit because we shifted resources to turnout, away from broadcast. There was considerable evidence that TV was not providing the historical ROI. https://t.co/2fYh9klWc9 #ksleg
All of this to say, additional TV ad creatives were not the answer as is claimed in the piece. Allocating resources elsewhere may have been the answer. Allocating TV into different markets. But not another ad creative. Incidentally, we had three. One was market-specific. #ksleg https://t.co/rME5JwSBfn
We also moved to ConnectedTV and OTT when we saw deficits in age groups we had targeted for turnout. But mostly, we moved to turnout messages when we saw that they botched their Name ID campaign by hammering broadcast and cable in the most expensive market in the state. #ksleg